- Nov 26 Fri 2010 22:46
- Nov 21 Sun 2010 23:11
Effective and efficient are very common business/marketing terms. However, most of us tend to mix their meanings and usage occasionally (including myself), and that is why I decided to write on the topic.
First of all if you look for both terms in most dictionaries you’ll find very similar definitions (which makes the matter even more confusing). Some dictionaries get it right, however. Here is the definition from Dictionary.com, which I like: